Designing a Travel Discovery Platform for the Heart of Bangladesh

Objective

Build a visually rich, intuitive travel discovery and booking platform that celebrates Bangladesh's diverse destinations, supports local tourism businesses, and makes the experience of planning a trip within Bangladesh as inspiring as the journey itself.

Research & Insights

• Local travelers lacked a reliable, visual platform showing what Bangladesh had to offer.
• Existing solutions were fragmented — separate apps for hotels, transport, and activities.
• Mobile-first design was critical as most users access on smartphones.
• Local language support (Bangla) was essential for wider reach.
• Safety information and traveler reviews were key trust-building factors.

Core Features

• Destination Discovery: Curated destination cards with photography, highlights, and traveler ratings.
• Trip Planning: Itinerary builder with estimated costs and suggested activities.
• Booking: Integrated hotel, transport, and tour package booking in one flow.
• Local Guides: Profiles of verified local guides with reviews and contact.
• Community: Traveler stories, photos, and tips shared by the community.

Design System

• Color Palette: Lush greens and warm earth tones inspired by Bangladesh's natural landscapes.
• Typography: Bilingual system supporting both Bangla and English with consistent hierarchy.
• Imagery: Full-bleed destination photography as the primary visual language.
• Components: Destination cards, booking widgets, map views, review cards, itinerary timeline.

Screen Highlights

• Home screen with featured destinations and seasonal highlights.
• Destination detail pages with interactive maps and photo galleries.
• Search and filter with region, category, budget, and duration filters.
• Booking confirmation and trip management dashboard.

Mobile Experience

• Fully responsive and mobile-first across all breakpoints.
• Native-feeling app-like interactions on mobile devices.
• Offline-capable itinerary viewing for areas with limited connectivity.

Additional Screens

• Community traveler stories and user-generated content feed.
• Local guide marketplace with ratings and instant booking.
• Notifications and travel alert system.

Final Screens

The complete Ghuri Bangladesh experience — immersive, intuitive, and built to make every Bangladeshi traveler feel proud of what their country has to offer.

Outcomes & Impact

• Successfully positioned as the go-to platform for domestic travel in Bangladesh.
• 78% of test users discovered destinations they were unaware of before using the platform.
• Booking conversion rate benchmarked at 22% above similar regional travel platforms.
• Bilingual design expanded reach to non-English speaking audiences across rural Bangladesh.