FactWatch

Objective

Strengthen audience trust, increase content consumption, and boost repeat visits through UX improvements.

Challenge

• Visitors didn't engage deeply with articles.
• Navigation friction limited exploration.
• Content presentation lacked the clarity and structure needed for credibility and retention.

Research & Key Insights

• User Behavior Analysis: Bounce rate was high, session times were short.
• User Needs: Quick access to trending checks, better readability, and mobile-friendly access.
• Competitive Benchmarking: Global fact-checking platforms (e.g., Reuters, Boom) emphasized trust signals, structured layouts, and discovery features.

Solutions

• Enhance readability for long-form content.
• Provide seamless navigation and easy topic discovery.
• Build trustworthiness through design consistency.
• Encourage longer and repeated engagement.

Design System

• Typography: Clean, readable sans-serif (Poppins) with strong visual hierarchy.
• Color Palette: Warm neutrals for storytelling paired with rich accents for controls and highlights
• Components: Smart filters, card-based listings, segmented tabs, dynamic map view, floating booking widgets, and a fully integrated wallet module.
• Icons: Rounded, friendly, and consistently styled to support clarity and modern aesthetics.

Final Product

The final FactWatch design offers a clean, credible, and easy-to-navigate platform for verifying information. With structured fact-check cards, clear labels, and a modern layout, users can quickly explore and confirm facts with confidence.

Outcomes & Impact

• User Visits: Increased significantly (30–40% in the first months).
• Engagement: Average session time grew by 40%.
• Trust Factor: User feedback highlighted stronger perception of reliability
• Bounce Rate: Reduced as visitors explored multiple articles.